If they don’t buy now... they will later with Want®

Through a simple placement on your product page, the Want® button helps merchants:

• Increase brand exposure.

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• Connect with future customers.

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• Enhance SEO efforts.

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• Socialize the buying experience.

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• Improve the customer experience.

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• Increase conversion rate and average order value.

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Increases Brand Exposure.

The Want® button allows your customer to save items that they aren’t ready to buy today. Saved products are viewed and “rewanted” by the Want® community of similar-interest shoppers. This means every time one of your products is wanted or re-wanted, your product is seen by hundreds of new shoppers. One person leaves your store and returns with hundreds! This is a terrific traffic source of the highest-converting demographics. Learn what other products and brands your shoppers have an interest in. This can help you select new inventory, shape design decisions, and create more appealing marketing efforts.

Enhance SEO Efforts

Want extends your SEO reach when users Want and save products from your site. Through additional links, re-wanting and sharing, your products move higher in the search rankings. Users can also create Channels around your products that are saved to their Want collections garnering more attention from the search engines.

Improve the Customer Experience

Universal wish list functionality allows your customers to have a single Want collection for all their saved items, instead of creating multiple wish lists from different sites (which the customer rarely uses). With one-click ease and a user-friendly interface, shoppers and their followers can purchase directly on your site from their Want list. You can message your shoppers with rich, relevant information that they want to receive – sales alerts, product information or any other custom communication. You can even hold one-to-one conversations with your Wanters and learn why they didn’t purchase.

Connect with Future Customers

When your shopper Wants and shares , they expose your products and your website to potentially hundreds or even thousands of people who have never visited your site. When someone re-wants a product, the new customer effect compounds even further. In other words, as products are Wanted and re-wanted within the Want community and beyond, they go viral and drive thousands of future customers to your site. Those who are visiting your site as a result of seeing a product they want are already engaged, have a strong affinity toward that product and are primed to purchase. Channels give you an opportunity to give you a second "storefront" so new customers can browse, click and purchase. Even certain product groups can have channels, where your can be displayed prominently and effectively next to similar products.

Socialize the Buying Experience

“Product Interest Graph” is all the rage. This just means that each one of your shoppers who creates a Want list will collect products that say something about them as an individual. Like-minded shoppers follow each other, discover your products and store and share with their social network. Product Interest Graph is not bounded by limitations of friends and family – people from all over the world can follow each other and share in the socialization of your products. Your shoppers can invite their Facebook friends or Twitter Followers to view their Want collections, creating even more new customers for the merchant.

Increase Conversion Rate and Average Order Value

As more people want products from your site, the want counter validates its popularity, like a real-time product recommendation, which increases conversion directly on your site. Anyone can contribute a cash gift toward a Wanted product, resulting in higher conversions and improved average order value. Group gifting has shown a tremendously positive impact – Wanters convert at a 5X higher rate than non-wanters, and have a 21% higher average order value. Wanters select not only items they want but also more expensive things they may not otherwise buy, because they have the ability to initiate a group gift experience.

Socialize the Buying Experience

Target Wanters with relevant messaging on Wanttt.com and Facebook
Don’t Get Left Behind... Contact us to add the Official Want Button today.